Case Studies

Promotion Plan

The common problem: Unclear expectations lead to strained relationships. If your ministry leaders don't know how (or if) their ministry event is going to be promoted, it will lead to frustration and stress.

The solution: Create a promotional plan that clearly defines how events are supported.

Partnering with leadership

The common problem: Your creative ministry has great ideas, but leadership doesn't know how to take advantage of them.

The solution: When creative ministry focuses on accomplishing leadership's vision, they can create work that aligns and effectively educate leadership on how to leverage it.

House of Brands vs. Branded House

The common problem: A lack of visual consistency makes your organization more difficult to navigate. As your church increases it's ministry offerings over time, the temptation is to continue to develop unique logos for each, leading to a "house of brands".

The solution: Develop a branding philosophy that defines the "why" behind your brand decisions.

Project Workflow

The common problem: When you don't have a standard process for managing your creative projects, every new request is filled with uncertainty. Uncertainty brings stress, frustration, and unmet assumptions on both sides.

The solution: Create a clear, repeatable, and reliable process for creative projects so ministry leaders know what to expect.

Communicating Crisis

The common problem: Crisis and natural disasters are opportunities for your church to be hope to a hurting community. If we aren't prepared to minister effectively, we miss this.

The solution: Developing a Disaster Relief Plan can position us to more effectively respond to crisis when (not if) it strikes our community.

Annual Reading Plan

The common problem: We want our weekend teaching to be focused toward a long term goal, but don't want the same look all year.

The solution: Develop a cohesive aesthetic that builds series to series.

Weekend Series Development Guide

The common problem: Series ideas come to the communications team last minute forcing them to scramble to get all the required design assets completed in time for the weekend service. This lack of structure also negatively impacts the long term cohesion of teaching.

The solution: Create a clear plan around each teaching series. Define goals, core passages, and what you hope the congregation will do in response to each week's teaching.

Capital Campaigns

The common problem: Your church's leadership has a vision, opportunity, or need that can't be addressed without additional funds. But most churches don't have a fund development or giving campaign specialist on staff.

The solution: Clarity is the key to a successful giving campaign. Check out this breakdown of some elements you may want to include to help your congregation understand the need.

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